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What is a TextCo Mobile Bounce Advertisement?

A "TextCo Ad" is a 160-character text message that all U.S. mobile phone companies send to cell phone users whenever they text the Keyword "TextCo" and your ADNAME to DOTORG (368674).

Ask anybody if they want to receive advertising on their cell phone and the answer will be NO. Ask them if they would like to receive a text message on their birthday from Starbucks for a free Grande Cappuccino and a blueberry muffin and they'll say YES! This is all part of a small business SMS marketing campaign.

By our definition, mobile marketing is simply providing consumers with the means to respond immediately to 'traditional' marketing and advertising messages via their cell phones, using the SMS gateway.

Text messaging is the most successful product to have emerged in the 30-year history of the mobile phone industry* ...The next wave of enabling technology will be the intelligent use of SMS text messaging.

Mobile is not the "new computer"...it's not even the new phone, at least when it comes to sending and receiving text messages. This first text message was sent in 1995 and just about every phone since then has been SMS capable.

Nor is it the "new internet." It is simply a new, portable and lightweight way to access the Internet, which in turn, will completely re-conceptualize the way in which we think about the Internet, advertising, marketing, and information sharing.

Why will the mobile phone be one of the chief tools for successful ad campaigns for 2008 and beyond?

• Rapid delivery of communications that are read almost immediately; this makes the cell phone unquestionably  the delivery platform of choice.
• It is almost competition free—near 100% of your target audience carries a cell phone.
• Messages can be immediately actionable—in a way that direct mail never has or never will.
• The cell phone is a communication device; the computer is primarily an information device...talk to people and let them talk back immediately, by the thousands.
• It's private— it's THEIR phone, messages don't end up on a corporate computer network. SMS enables the delivery and receipt of information when people want it with a level of privacy they desire.

For example: Text the words "TextCo JoesBar" to DOTORG (368674), and you'll automatically receive an advertising message that informs you of Joe's Bar's Locations, Happy Hour schedules, along with a Free Drink offer.

TextCo is a Text-Based On-Demand Information Service For U.S. Cell phone. This service gives you a convenient, yet inexpensive way to have a text-based presence in the mobile world, so that your information is easily accessible anytime, anywhere - to anyone with a cell phone.

EXPOSURE TO MILLIONS: With TextCo, you can now set-up a text-based ad message that is constantly promoting your business, and is easily accessible to Millions of Cell Phone Users.

PEOPLE ACCESS YOUR INFO BY ENTERING YOUR ADNAME. YOU CHOOSE THE MESSAGE:Your ad message can be anything you want: It can be a Discount Offer, Sales Announcement, Deal-of-the-Day, Price List, Schedule, Product Info, General Business Info, and much more.

UPDATE YOUR MESSAGE - ANYTIME: Unlike traditional advertising where your message is fixed, you can always change/update your TextCo ad message anytime you want, as often as you want -- at NO Extra Cost to you. TextCo provides you access to a special interface 24/7/365 where you have total control of your advertisements and information.

EXTREMELY AFFORDABLE:You get unlimited exposure with unlimited messaging 24/7/365. Just pay the Annual Flat Rate Fee. You pay NO Mobile Charges. NO Per Exposure Fees, and NO Monthly Fees whatsoever. Click here to contact us.

SAMPLE ADS: Try These fully functioning Demos. Here's a short list of sample messages you can have. Choose the type of message example that best fits your business or purpose. And remember, you can always change your mobile message anytime you want, as often as you want - to meet your promotional messaging needs. (When texting, Do NOT use quotation marks. NOT Case Sensitive.)

• Text the words "TextCo JoesBar" to DOTORG (368674) Ad message promotes Joe's Bar Happy Hour schedule and promo offers. Same idea can be used by bars, night clubs, restaurants, take-outs, fast foods.

• Text the words "TextCo XYZRealty" to DOTORG (368674) Sample ad features a "New Property Listing" from a local Realtor. This example also works for all types of professionals and service companies. Use ad as your business card in mobile text format.

• Text the words "TextCo MFashion" to DOTORG (368674) Receive a discount coupon from this Fashion store. This sample ad also works for all types of retail businesses and specialty shops. Update your ad every week and offer a new promotion.

• Text the words "TextCo HolyMass" to DOTORG (368674) Receive an ad message that displays the mass schedule of the Holy Trinity Church. TextCo is an excellent mobile communications tool for churches, ministries, and other institutions.

• Text the words "TextCo NoPain" to DOTORG (368674) This sample ad from a chiropractor shows how professionals can use TextCo to establish a text-based mobile presence to reach their client base and promote their practice.

Why You Need Mobile Advertising

• It's the Hottest New Form of Advertising » It's hip. It's hot. And it's your most direct link to your customers. » Mobile is available virtually everywhere. » 84% of Americans have cell phones. » Around 50 billion text messages are sent every single month. » It's an extension of the Internet and all its marketing applications.
• Effective tool for businesses to connect with customers. » People take their mobile phones everywhere they go. » Mobile is a highly desirable CRM tool for Customer Care and PR. » Mobile can help enhance any Web and email-based marketing.
• Affordable and Easily Available to Every Small Business » Mobile advertising is no longer just for big brands with big budgets. » Having a mobile presence is now very affordable. » Mobile is great for either local or national marketing.

How to Market and Display and help BRAND your Short codes:

Working with our Short code Marketing team, TextCo and our Key System resellers will start adopting this new way of displaying short code numbers: Every time you display your short code number, whether in a printed headline or as part of a running text, you must display the short code number in parenthesis AFTER its equivalent DOT... Internet Extension.

Examples:
Text "Keyword" "Adname" To DOTCOM (368266)
Text "Keyword" "Adname" To DOTNET (368638)
Text "Keyword" "Adname" To DOTORG (368674)

This strategy makes DOTCOM, DOTNET and DOTORG a "brand" of short code, making them easy to remember! Can you recall any short code number you might have seen on TV or other advertisements? Probably not. That's because most short codes are just numbers and they seldom spell anything significant. That's where the short code you're using has a distinct advantage: they spell out the equivalent extension of your domain name (opt-in code).

Our goal at TextCo is to promote your short code number as the MOBILE equivalent of the Internet's dotcom, dotnet, and dotorg system. Collectively, we all can help raise public awareness to a point where - in the future - people will no longer have to remember the numbers themselves. You can just tell people to text the "Keyword" "Adname" to DOTCOM, DOTNET, or DOTORG and people would know what to do!

So, make sure to display your short code number this way - ALWAYS! Furthermore, tell your customers that they should do the same. When the general public finally catches up with all this short code business, YOU will have the BEST and the EASIEST BRANDED short codes to remember!!

How To Choose Your AdName.

Keep in mind that consumers will be able to get your message on their mobile phone by texting TextCo plus your ADNAME to DOTORG (368674). Therefore, choosing a strategic AdName for your organization is the first step to a successful TextCo mobile ad campaign. To check Adname availability or to register your Adname click here to contact us