Frequently Asked Questions


MOBILE MARKETING & ADVERTISING FAQS

WHAT IS A SHORT CODE?

A Short Code is an abbreviated phone number - which in our case, is a short, six-digit mobile number - that requires no area code and works anywhere in the U.S. You've probably seen TV and print ads asking people to "Just text OUR KEYWORD to 368674 to join and receive..." This six-digit number is known as a Short Code. Although short codes have several applications — from opinion polling to subscription opt-in — it is a great tool for requesting and displaying on-demand information.

DOES YOUR SHORT CODE WORK OUTSIDE THE U.S.?

No. The DotCom, DotNet, and DotOrg short codes work only within the Continental United States, Hawaii, Alaska, US Virgin Islands, and Puerto Rico

DO PEOPLE GET CHARGED WHEN THEY CALL YOUR SHORT CODE NUMBER?

No. The DotCom, DotNet, and DotOrg short codes do NOT charge for any call. However, the caller must have a standard text messaging service from his/her mobile carrier in order to send text to a short code number and to receive text messages.


TEXTCO BOUNCE AD FAQS

WHAT IS A "BOUNCE AD"?

A "BOUNCE AD" is a 160-character Advertising Text Message that U.S. mobile phone companies "bounce back" to cell phone users whenever they request the information by sending a text message that contains a valid DOMAIN NAME and advertiser KEYWORD to a designated Short Code number.

WHAT IS AN BOUNCE ADVERTISER?

An Advertiser — also referred to as a "Bounce Ad Client" — is any business, professional, institution, or individual that seeks to have their advertising message made available via mobile bounce ad messaging system. Our TEXTCO advertisers are our Clients. They pay us to have their ads displayed on mobile phones.

An Advertiser has his own unique KEYWORD.
An Advertiser can have UNLIMITED Exposure of their Ads.
An Advertiser equals ONE (1) ADVERTISER ACCOUNT LICENSE.

WHAT IS THE "BOUNCE AD RESELLER SYSTEM"?

The "Bounce Ad Reseller System" is a multi-keyword system designed especially for resellers. It is an all-inclusive package that we provide to individuals and businesses who wish to offer auto-response mobile advertising service to others. It is a highly specialized, private-labeled service for anyone who wants to market Mobile Bounce Ads on a local or national level. The reseller system doesn't necessarily have to be resold either it may be a client that wishes to utilize the power of multiple adnames on their specified domain.

HOW DO PEOPLE RECEIVE A BOUNCE AD?

To request and receive a Bounce Ad, people must send a simple text message containing the OPT-IN CODE and the KEYWORD that identifies the Advertiser whose information they wish to receive. Example: If the Opt-in Code is TEXTCO and the Advertiser's keyword is JOESBAR, then the consumer must text the words TEXTCO JOESBAR to your designated short code number.

WHAT IS AN "OPT-IN CODE"?

The OPT-IN CODE is the same as the DOMAIN NAME of the business that is offering the Bounce Ad service. If you want to offer Mobile Bounce Ad service to others, you need a Domain Name that will serve as your own unique Opt-in Code. Your Opt-in Code is the FIRST word that consumers must text in order to receive a Bounce Ad.

WHAT IS A "KEYWORD"?

A Keyword is the word or name that an Advertiser chooses to specifically and uniquely identify itself to the general public. Each of your Advertising Clients will have their own unique Keyword. Their keyword is the SECOND word that consumers must text in order to receive a Bounce Ad.

IS THERE A DEMO THAT I CAN TRY?

Yes. From your cell phone, you can text the words TEXTCO JOESBAR and send to 368674 (DOTORG) to receive a bounce-back advertising text message that informs you of Joe's Bar's location and happy hour specials, along with a 'Free Drink' offer from Joe's Bar.


TEXTCO MOBILE BROADCASTING FAQS

WHAT IS AN BROADCAST ADVERTISER?

An Advertiser — also referred to as a "Broadcast Client" — is any business, professional, institution, or individual that sends text messages to its Subscribers on a broadcast basis. Advertisers pay you in order to use our TEXTCOMEDIA Broadcasting service, which enables them to send mobile text messages to people who subscribe to their text broadcast.
• EACH Advertiser has its own unique KEYWORD.
• EACH Advertiser can have UNLIMITED Subscribers.
• EACH Advertiser can send UNLIMITED Text Messages.

WHAT IS THE "BROADCAST RESELLER SYSTEM"?

The "Broadcast Reseller System" is designed for entrepreneurs seeking to start their own mobile advertising business. It is an all-inclusive service package that we provide to individuals and businesses who wish to offer mobile text broadcast service to others. It is a highly specialized, private-labeled service that will enable you to start a mobile advertising business on a local or national level. Like the Bounce Ad Reseller package the TextCo client may want to utilize the power of multiple keywords on their specified domain.

WHAT IS A "MOBILE SUBSCRIBER"?

A Mobile Subscriber — also referred to as "Recipient" — is a person who opted-in or signed up to receive text messages from a specific Advertiser. Each individual Advertiser has their own Subscribers to which they can broadcast mobile text messages.

HOW DO PEOPLE SUBSCRIBE TO A SPECIFIC ADVERTISER?

To avoid confusion in the subscription process, consumers are required to text the TWO WORDS (the OPT-IN CODE and the KEYWORD) that identify the Advertiser to which they wish to subscribe. Example: If the Opt-in Code is TEXTCO and the Advertiser's keyword is JOESBAR, then the consumer must text the words TEXTCO JOESBAR to 368674 (because TEXTCO is a dotorg) to subscribe to this specific Advertiser.

WHAT IS AN "OPT-IN CODE"?

The OPT-IN CODE is the same as the DOMAIN NAME of the business that is offering the mobile text broadcast service. As a Reseller offering Mobile Text Broadcast service, you will need to have your own domain name which will also serve as your official Mobile Opt-in Code. Your Opt-in Code is the FIRST word that consumers type when subscribing to your Advertisers' mobile campaigns.

WHAT IS A "KEYWORD"?

A Keyword is the word or name that an Advertiser chooses to specifically and uniquely identify itself to its subscribers. Each of your Advertising Clients will have their own unique Keyword. Their keyword is the SECOND word that consumers type when subscribing to a specific Advertiser.


SUBSCRIBING AND UNSUBSCRIBING
TO A TEXTCO MOBILE BROADCAST

HOW DO PEOPLE SUBSCRIBE TO A ADVERTISER?

To subscribe, people simply send a text message - from their cell phone - to your designated short code number, specifying the OPT-IN CODE and KEYWORD that identify a specific Advertiser. Therefore, using the example above, if someone wants to subscribe to JOESBAR, they have to text the words TEXTCO JOESBAR and send the text to YOUR designated short code number.

WHAT DO YOU MEAN BY "DESIGNATED" SHORT CODE NUMBER?

Your designated short code number depends on the Domain Name that you use as your official Opt-in Code. If your Domain Name is a DOTCOM, your designated short code number would be 368266 (which if you look at a cellphone keypad, spells dotcom). If your Domain Name is a DOTNET, then your designated short code is 368638. And if your Domain Name is a DOTORG, your designated short code 368674.

AFTER SOMEONE SUBSCRIBES VIA TEXT MESSAGE, WHAT HAPPENS NEXT?

When people send a text message (the Opt-in Code and the Keyword) to the designated short code number, they should automatically receive a reply requesting that they verify their intention to subscribe. Once verified, they should receive a second message which will require them to reply the word "YES" to confirm their subscription. After that, the consumer is officially subscribed. The entire process may take two to three minutes to complete.

IS THERE A DEMO THAT I CAN SUBSCRIBE TO?

Yes. From your cell phone, you can text the words MOB7 TRAVEL and send to 368266 (DOTCOM) to subscribe to a special service that will send you "alert" text messages whenever there are special, heavily-discounted deals on airfares, hotels, and cruises.

HOW DOES SOMEONE UNSUBSCRIBE?

There are two ways to unsubscribe: (A) Send a text message that says "STOP" along with the Opt-in Code and Keyword, or (B) After receiving a text broadcast, reply to the message with the word "STOP" to automatically unsubscribe.