Mobile Marketer Messaging

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Updated: 3 min 25 sec ago

Bell Trans aims to drive revenue via local mobile offers

Thu, 07/29/2010 - 21:00
Las Vegas limo service Bell Trans is using mobile to drive revenue via loyalty programs that engage consumers with local offers.

Sonic, REI, American Eagle drive traffic in-store via SMS alerts

Tue, 07/27/2010 - 21:00
Sonic, REI and American Eagle Outfitters participated in a ShopAlerts pilot program where 65 percent of consumers purchased a product as a result of a text alert they received.

PETA debuts mobile campaign to stop abuse of elephants

Tue, 07/27/2010 - 21:00
People for the Ethical Treatment of Animals has launched a mobile campaign that aims to raise awareness about the abuse of elephants and other animals in circuses.

Valpak testing mobile as part of direct mail offering

Mon, 07/26/2010 - 21:00
Direct mail giant Valpak is currently testing the effectiveness of offering advertisers the option of including a mobile call to action on their printed coupons.

Heineken pushes pale ale via SMS campaign

Thu, 07/22/2010 - 21:00
Beer titan Heineken promoted its brand with a text-to-win mobile campaign at the Pitchfork Music Festival in Chicago last weekend.

Cedar Fair uses SMS to drive sales

Tue, 07/06/2010 - 21:00
Cedar Fair Entertainment Co. is using mobile to engage park visitors with discounts, promotions and event notifications to ultimately drive sales and build loyalty.

SMS opens a two-way dialogue between marketer and consumer: 360i

Thu, 07/01/2010 - 21:00
Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i.

July 27 webinar: How mobile text alerts and location affect consumer retail behavior

Thu, 07/01/2010 - 21:00
How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior? Register now for the July 27 free webinar with case studies and Harris Interactive research from sponsor Placecast.

Qdoba Mexican Grill advances mobile marketing initiatives with SMS

Sun, 06/27/2010 - 21:00
Quick-service restaurant Qdoba Mexican Grill is pushing notifications, promotional offers and news to consumers as part of a plan to advance its mobile marketing initiatives.

Clinique print advertising exposes mobile program to critical mass

Wed, 06/23/2010 - 21:00
Cosmetics giant Clinique used mobile to activate its print campaign within Bon-Ton Stores-owned Bergner’s weekly circular.

Use SMS to complement mobile app strategy: MMF panelist

Wed, 06/09/2010 - 21:00
NEW YORK - Companies need to integrate SMS into every aspect of their mobile efforts, from apps to mobile Web sites, according to a panelist at MMF.

Anheuser-Busch reveals guiding principles of mobile campaign efforts at MMF

Tue, 06/08/2010 - 21:00
NEW YORK – Attendees of the MMF learned the ins and outs of brand building when an Anheuser-Busch executive revealed the guiding principles for Bud Light's mobile marketing campaign efforts.

Verizon Business sees 20 percent opt-in for mobile campaign

Mon, 06/07/2010 - 21:00
Verizon Business promoted its latest telecommunications offerings via mobile at an international tradeshow, generating a 20 percent opt-in amongst attendees.