Updated: 3 min 25 sec ago
Thu, 07/29/2010 - 21:00
Las Vegas limo service Bell Trans is using mobile to drive revenue via loyalty programs that engage consumers with local offers.
Tue, 07/27/2010 - 21:00
Sonic, REI and American Eagle Outfitters participated in a ShopAlerts pilot program where 65 percent of consumers purchased a product as a result of a text alert they received.
Tue, 07/27/2010 - 21:00
People for the Ethical Treatment of Animals has launched a mobile campaign that aims to raise awareness about the abuse of elephants and other animals in circuses.
Mon, 07/26/2010 - 21:00
Direct mail giant Valpak is currently testing the effectiveness of offering advertisers the option of including a mobile call to action on their printed coupons.
Thu, 07/22/2010 - 21:00
Beer titan Heineken promoted its brand with a text-to-win mobile campaign at the Pitchfork Music Festival in Chicago last weekend.
Tue, 07/06/2010 - 21:00
Cedar Fair Entertainment Co. is using mobile to engage park visitors with discounts, promotions and event notifications to ultimately drive sales and build loyalty.
Thu, 07/01/2010 - 21:00
Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i.
Thu, 07/01/2010 - 21:00
How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior? Register now for the July 27 free webinar with case studies and Harris Interactive research from sponsor Placecast.
Sun, 06/27/2010 - 21:00
Quick-service restaurant Qdoba Mexican Grill is pushing notifications, promotional offers and news to consumers as part of a plan to advance its mobile marketing initiatives.
Wed, 06/23/2010 - 21:00
Cosmetics giant Clinique used mobile to activate its print campaign within Bon-Ton Stores-owned Bergner’s weekly circular.
Wed, 06/09/2010 - 21:00
NEW YORK - Companies need to integrate SMS into every aspect of their mobile efforts, from apps to mobile Web sites, according to a panelist at MMF.
Tue, 06/08/2010 - 21:00
NEW YORK – Attendees of the MMF learned the ins and outs of brand building when an Anheuser-Busch executive revealed the guiding principles for Bud Light's mobile marketing campaign efforts.
Mon, 06/07/2010 - 21:00
Verizon Business promoted its latest telecommunications offerings via mobile at an international tradeshow, generating a 20 percent opt-in amongst attendees.